The article, based on the results of quantitative research conducted on a representative sample of adult Poles, examines how traditional woodworking techniques are perceived in the consumer market. It also explores the demand for such products and consumers' willingness to pay a premium for them compared to industrially manufactured goods. The article also emphasizes the role of artisanal products in raising consumer awareness and preserving local traditions. The findings reveal that Poles demonstrate a relatively high awareness of traditional woodworking professions such as carpenters, joiners, and wood sculptors. Most respondents value the quality of traditional products and express a willingness to pay higher prices for the authenticity, craftsmanship, and sustainability they embody. Key factors influencing these attitudes include age, financial situation, and, most importantly, awareness of traditional woodworking professions, familiarity with places where these skills are preserved, and recognition of those who sustain and pass them on.